#70. Jennifer Darling – How to Use LinkedIn to Drive Leads & Build Your Reputation Online

Michelle Villalobos
Feb 22, 2019
2 min read

Updated: 3 days ago

Jennifer Darling on Awaken Your Inner Superstar with Michelle Villalobos

Turn LinkedIn into a lead generation machine for your business! In this episode, you’ll learn from social media expert, Jennifer Darling, how to use LinkedIn strategically and effectively. These days, LinkedIn is the Google for business professionals: your potential clients will check you out there so you have to know how to put your best foot forward! Tune in to learn how to find work on the platform, optimize your profile for maximum searchability, and connect with high-level decision makers.

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“One thing that I love about LinkedIn that is different than Facebook is the social media culture. Because in LinkedIn, it’s all about business– I’m not going to get lost down a rabbit hole about what’s going on with my niece and her latest boyfriend.” – Jennifer Darling

Show Notes:

Why you should invest time in LinkedIn
How speakers, authors, and coaches can use LinkedIn to connect with prospective clients
How to score speaking engagements on LinkedIn
The differences in culture between LinkedIn and Facebook
Why it doesn't take much time daily to get value out of LinkedIn
The best way to connect with a very important person

“The number one complaint I hear from decision makers is that... start selling them right away before even establish an inkling of a relationship or know anything about them.” – Jennifer Darling